Announcements

Meet the Climatic L Max. Is Daily Lung Health the Next Frontier in Performance?

Apr 21, 2026

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3 min read

Meet the Climatic L Max. Is Daily Lung Health the Next Frontier in Performance?

Breathing Has Always Been Free. Now There's a $55/Month Device to Make It Stronger.

Scott Baldwin

Announcements

Nike x Melitta Baumeister Collab on Vomero & Pegasus Premium

Apr 2, 2026

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2 min read

Nike x Melitta Baumeister Collab on Vomero & Pegasus Premium

The Melitta Baumeister x Vomero Premium and Melitta Baumeister x Pegasus Premium will be available April 1

Scott Baldwin

Announcements

Apr 1, 2026

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3 min read

Creatine Brand 'Create Wellness' Raises $20 Million

Create plans to use the Series B funding to accelerate its next phase of growth

Scott Baldwin

Announcements

WHOOP Raises $575 Million at $10.1 Billion Valuation to Advance Global Health Platform

Apr 1, 2026

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3 min read

WHOOP Raises $575 Million at $10.1 Billion Valuation to Advance Global Health Platform

Round Led by Collaborative Fund with Participation from 2PointZero Group, Qatar Investment Authority (QIA), Mubadala Investment Company, Abbott, Mayo Clinic, Cristiano Ronaldo, LeBron James, Rory McIl

Scott Baldwin

Announcements

Science in Sport (SiS) Partners with Fuel Goods

Mar 30, 2026

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2 min read

Science in Sport (SiS) Partners with Fuel Goods

The Goal is to Expand Athlete Access to Endurance Fueling Products

Scott Baldwin

Announcements

Mar 27, 2026

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2 min read

Wattbike Launches New AtomX

The AtomX introduces Wattbike Healthspan, a user-friendly and consumer-focused health score and VO2 Max test, made easily accessible with the addition of an integrated touchscreen.

Scott Baldwin

Announcements

Mar 27, 2026

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2 min read

Skratch Labs Introduces 2026 Lineup

Includes New Flavors and Formats Across Hydration, Recovery, and Fueling Lines

Scott Baldwin

Announcements

Jona & Everlywell Bring Advanced Gut Microbiome Testing Nationwide

Mar 27, 2026

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2 min read

Jona & Everlywell Bring Advanced Gut Microbiome Testing Nationwide

AI-powered gut microbiome analysis now available on the #1 at-home lab testing platform in the country

Scott Baldwin

Announcements

Mar 27, 2026

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2 min read

Ultrahuman is back in the U.S.

Ring PRO open for pre-orders

Scott Baldwin

Announcements

H2O Audio and Florence Drop the Limited-Edition Camo TRI 2

Mar 19, 2026

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2 min read

H2O Audio and Florence Drop the Limited-Edition Camo TRI 2

The Florence x H2O Audio collaboration returns in a new limited-edition camouflage colorway.

Scott Baldwin

Announcements

Mar 19, 2026

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3 min read

IRONMAN Partners with Eight Sleep

Sleep technology leader becomes Official Sleep Fitness Partner of IRONMAN Europe, bringing AI-powered sleep optimization to the world’s most demanding endurance athletes

Scott Baldwin

Announcements

Introducing the Ultimate Earbuds for Every Workout: Nike x Powerbeats Pro 2

Mar 19, 2026

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2 min read

Introducing the Ultimate Earbuds for Every Workout: Nike x Powerbeats Pro 2

What to know

Scott Baldwin

Announcements

Garmin customers can stay connected with WhatsApp on their smartwatch

Mar 19, 2026

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1 min read

Garmin customers can stay connected with WhatsApp on their smartwatch

Customers can read, reply and react to messages right from their wrist

Announcements

Superfeet Launches Run Pacer, the Accessible Performance Insole Built for the New Wave of Runners

Mar 17, 2026

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2 min read

Superfeet Launches Run Pacer, the Accessible Performance Insole Built for the New Wave of Runners

Engineered with advanced SuperRevTM foam, Run Pacer delivers cushion and energy return for runners who want bounce in every step

Announcements

Peloton Officially Heads to the Gym, Accelerating Commercial Ambitions with Connected Fitness Series for Heavy Use Locations

Mar 16, 2026

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2 min read

Peloton Officially Heads to the Gym, Accelerating Commercial Ambitions with Connected Fitness Series for Heavy Use Locations

Peloton leverages the core strengths of Precor to scale and capture more of the global fitness market

Announcements

Lineage Provisions Launches 20g Protein Bar Made Entirely From Real Food

Mar 16, 2026

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2 min read

Lineage Provisions Launches 20g Protein Bar Made Entirely From Real Food

Most protein bars chase macros. This one is built around how your body actually responds to real food.

Announcements

Nix Biosensors Announces SOS Hydration as a Preferred Hydration Partner

Mar 11, 2026

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3 min read

Nix Biosensors Announces SOS Hydration as a Preferred Hydration Partner

Through Nix’s new Preferred Hydration Partner program, SOS helps turn sweat data into a personalized electrolyte strategy.

Announcements

Hyperice Introduces Hypervolt 3 Line: More Powerful, Quieter, and Longer-Lasting Percussion Massage Devices

Mar 10, 2026

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3 min read

Hyperice Introduces Hypervolt 3 Line: More Powerful, Quieter, and Longer-Lasting Percussion Massage Devices

Upgraded Line Includes Redesigned Head Attachments and New Carry Case for an Enhanced Warm-Up and Recovery Experience

Announcements

ŌURA Acquires Doublepoint to Expand AI-Driven Interaction Capabilities

Mar 5, 2026

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2 min read

ŌURA Acquires Doublepoint to Expand AI-Driven Interaction Capabilities

Building on its mission to deliver meaningful, human‐centered innovation and expand what’s possible with wearable technology, Oura is acquiring Doublepoint.

Announcements

Quintana Roo Announces Partnership with FastTT on V-PRi Models

Mar 5, 2026

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2 min read

Quintana Roo Announces Partnership with FastTT on V-PRi Models

Triathletes worldwide now have upgrade option to the FastTT 2.0 aerobar on all V-PRi complete bike builds & framesets

Announcements

KANE Footwear Launches Open-Backed Recovery Shoe, the Revive OB

Mar 5, 2026

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2 min read

KANE Footwear Launches Open-Backed Recovery Shoe, the Revive OB

The Revive OB is the brand’s first open-backed recovery shoe, designed for hands-free convenience and quicker transitions

Announcements

OOFOS Introduces Essentials PLUS: Infused with More. So You Can Do More.

Mar 4, 2026

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2 min read

OOFOS Introduces Essentials PLUS: Infused with More. So You Can Do More.

The latest innovation from OOFOS delivers more stability, a more contoured fit and 6mm more impact-absorbing OOfoamTM technology in a modern design built for all-day recovery.

Announcements

MyFitnessPal Acquires Cal AI, Expanding on its Position as the Leading Player in Digital Nutrition Tracking

Mar 2, 2026

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2 min read

MyFitnessPal Acquires Cal AI, Expanding on its Position as the Leading Player in Digital Nutrition Tracking

The acquisition brings together two complementary nutrition brands, giving the company the ability to serve consumers across the full health and fitness spectrum

Announcements

UPDATE Relaunches With New Co-Founder Kim Kardashian, Ushering In the Next Generation of Science-Based Energy

Feb 27, 2026

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2 min read

UPDATE Relaunches With New Co-Founder Kim Kardashian, Ushering In the Next Generation of Science-Based Energy

A New Era of Energy: Designed for People Who Want Real Energy Without the Tradeoffs – Rolling Out Nationwide at Walmart March 1, 2026

Scott Baldwin

Announcements

RAW Nutrition Launches Protein Bars That Deliver Candy-Bar Taste with Up to 21g of Protein

Feb 27, 2026

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1 min read

RAW Nutrition Launches Protein Bars That Deliver Candy-Bar Taste with Up to 21g of Protein

New bars boast up to 21g of protein, as little as 1g of sugar, and zero compromise on taste.

Scott Baldwin

Announcements

Meet the Climatic L Max. Is Daily Lung Health the Next Frontier in Performance?

Nike x Melitta Baumeister Collab on Vomero & Pegasus Premium

Creatine Brand 'Create Wellness' Raises $20 Million

WHOOP Raises $575 Million at $10.1 Billion Valuation to Advance Global Health Platform

Science in Sport (SiS) Partners with Fuel Goods

Wattbike Launches New AtomX

Skratch Labs Introduces 2026 Lineup

Jona & Everlywell Bring Advanced Gut Microbiome Testing Nationwide

Ultrahuman is back in the U.S.

H2O Audio and Florence Drop the Limited-Edition Camo TRI 2

IRONMAN Partners with Eight Sleep

Introducing the Ultimate Earbuds for Every Workout: Nike x Powerbeats Pro 2

Garmin customers can stay connected with WhatsApp on their smartwatch

Superfeet Launches Run Pacer, the Accessible Performance Insole Built for the New Wave of Runners

Peloton Officially Heads to the Gym, Accelerating Commercial Ambitions with Connected Fitness Series for Heavy Use Locations

Lineage Provisions Launches 20g Protein Bar Made Entirely From Real Food

Nix Biosensors Announces SOS Hydration as a Preferred Hydration Partner

Hyperice Introduces Hypervolt 3 Line: More Powerful, Quieter, and Longer-Lasting Percussion Massage Devices

ŌURA Acquires Doublepoint to Expand AI-Driven Interaction Capabilities

Quintana Roo Announces Partnership with FastTT on V-PRi Models

KANE Footwear Launches Open-Backed Recovery Shoe, the Revive OB

OOFOS Introduces Essentials PLUS: Infused with More. So You Can Do More.

MyFitnessPal Acquires Cal AI, Expanding on its Position as the Leading Player in Digital Nutrition Tracking

UPDATE Relaunches With New Co-Founder Kim Kardashian, Ushering In the Next Generation of Science-Based Energy

RAW Nutrition Launches Protein Bars That Deliver Candy-Bar Taste with Up to 21g of Protein

Front Pack Sports