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Scott Baldwin
Scott Baldwin

Founder of Front Pack Media.

The Brand Is the Experience

Oct 11, 2026

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4 min read

The Brand Is the Experience

In a world full of vanity, influencer trips and polished campaigns, Nike ACG took a different approach - grit and sweat.

Scott Baldwin
Scott Baldwin
48 Hours in Moab with Nike’s ACG

Oct 7, 2026

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11 min read

48 Hours in Moab with Nike’s ACG

We went fully off the grid for ACG Research Mission 01. Here’s what we learned, and what it says about where the brand is headed.

Scott Baldwin
Scott Baldwin
Off to Touch Dirt in Moab

Oct 4, 2026

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4 min read

Off to Touch Dirt in Moab

From one camping trip to the next, QALO launching a subscription free smart band, and Nike launching their most explosive super shoe, ever - here's everything you may have missed in endurance this week.

Scott Baldwin
Scott Baldwin
Back to the Mothership

Sep 27, 2026

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4 min read

Back to the Mothership

From our COROS Pace 4 Pro, and The North Face Offtrail Ultra review, to Eight Sleep going Solo, and Canyon finally listening - here's everything you may have missed in endurance this week.

Scott Baldwin
Scott Baldwin
Was Runningman Festival Worth It?

Sep 20, 2026

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4 min read

Was Runningman Festival Worth It?

From On overhauling the Cloudmonster 3, to sweat being the next multi-million $ data grab — here's everything you may have missed in endurance this week.

Scott Baldwin
Scott Baldwin
Credit Where Credit is Due

Sep 13, 2026

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4 min read

Credit Where Credit is Due

From The Rut Happening right now, to HYROX selling for Stupid $, to Salomon going all-in on Road with Ironman, and the Suunto Run 2 seemingly, fine — here's everything you may have missed in endurance this week.

Scott Baldwin
Scott Baldwin
We're Taking Front Pack to Georgia

Sep 6, 2026

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3 min read

We're Taking Front Pack to Georgia

From breaking world cycling records at 70, to an impressive norda collab, and wild fires messing with peak week — here's everything you may have missed in endurance this week.

Scott Baldwin
Scott Baldwin
Alligator Attacks Athlete, what?

Aug 30, 2026

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3 min read

Alligator Attacks Athlete, what?

From our buddy fighting off a gator, to ACG launching Picklejus, and Garmin's latest fenix series — here's everything you may have missed in endurance this week.

Scott Baldwin
Scott Baldwin
Is Dynamic Race Pricing the New Norm?

Aug 23, 2026

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3 min read

Is Dynamic Race Pricing the New Norm?

From Heber Cannon on the podcast, to Oura's legal trouble, Episode 2 of 'The Long Way Up' launching, and a new hybrid/office swim bag from ROKA launching — here's everything you may have missed in endurance this week.

Scott Baldwin
Scott Baldwin
Episode. 2 of 'The Long Way Up' is now live

Aug 19, 2026

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1 min read

Episode. 2 of 'The Long Way Up' is now live

Take 15 minutes to watch Episode 2 of the Front Pack Sports original docu-series, as Anthony takes viewers through a full week of training as he prepares for one of the nation's toughest 50Ks.

Scott Baldwin
Scott Baldwin
Are Gravel Running Shoes a Thing Now?

Aug 16, 2026

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3 min read

Are Gravel Running Shoes a Thing Now?

From cardiac drift, to the coolest running tech that fueled our snack run, Reebok's lust for HYROX, and Diadora wanting your feet — here's everything you may have missed this week.

Scott Baldwin
Scott Baldwin
Building for the Long Way Up

Aug 9, 2026

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3 min read

Building for the Long Way Up

Boom! Our Ultra docu-series went live, Nike teased some Hybrid shoes, and we dissected Max Jolliffe's record breaking run — here's everything you may have missed this week.

Scott Baldwin
Scott Baldwin
Inside Front Pack's First-Ever Docuseries, "The Long Way Up"

Aug 5, 2026

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2 min read

Inside Front Pack's First-Ever Docuseries, "The Long Way Up"

'The Long Way Up' follows a former college football player as he prepares for the most brutal 50K in America.

Scott Baldwin
Scott Baldwin
The Internet Can Be Brutal

Aug 2, 2026

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2 min read

The Internet Can Be Brutal

Nike gets recovery right, New Balance to LA, Runna gets even smarter, Salomon keeps the hits coming, and we're taking you behind the scenes at Front Pack—here's everything you may have missed this week.

Scott Baldwin
Scott Baldwin
The Next Chapter of Endurance Begins

Jul 26, 2026

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2 min read

The Next Chapter of Endurance Begins

From Garmin's biggest move(s) of the year, to Ironman's reboot, JANUARY's long-awaited debut and Strava's latest partnership - here's everything you may have missed this week.

Scott Baldwin
Scott Baldwin
The Summer is Killing Your Training, Don't Sabotage It More

Jul 20, 2026

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2 min read

The Summer is Killing Your Training, Don't Sabotage It More

The Tour's coolest tech, a free & personalized fueling hack, and one of ultrarunning's fastest-rising stars - here's everything you may have missed this week.

Scott Baldwin
Scott Baldwin
An Exclusive Look Behind One of the Greatest 100-Mile Performances Ever

Jul 12, 2026

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3 min read

An Exclusive Look Behind One of the Greatest 100-Mile Performances Ever

From Jenn Lichter's dominance to our other exclusive interview with Ironman champion, Matt Hanson, to hitting the streets of New York City with Salomon - here's everything you may have missed this week.

Scott Baldwin
Scott Baldwin
We Are Building in Public

Jun 28, 2026

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2 min read

We Are Building in Public

From Canyon developing the Tesla of road bikes, to On launching a new marathon super shoe, and our latest interview with and entrepreneur balancing exists and races - here's everything you may have missed this week.

Scott Baldwin
Scott Baldwin
The Chinese Brands Have Arrived.

Jun 21, 2026

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2 min read

The Chinese Brands Have Arrived.

From full carbon bikes at half the cost, to our latest review, and better sleep starting through scent - here's everything you may have missed this week.

Scott Baldwin
Scott Baldwin
This $1,395 Suit Wants to Replace Weight Training

Jun 14, 2026

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2 min read

This $1,395 Suit Wants to Replace Weight Training

From the explosion of hiking in the US, to AllTrails newest partnership, and the biggest myths in HYROX racing - here's everything you may have missed this week.

Scott Baldwin
Scott Baldwin
Peptides Are All The Rage. Should you Dabble?

Jun 7, 2026

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2 min read

Peptides Are All The Rage. Should you Dabble?

From our peptide guide and expert Q&A to Peloton's latest acquisition, the science behind activity tracking, and newest gear launches - here's everything you may have missed this week.

Scott Baldwin
Scott Baldwin
The Dispatch: May 18 – May 24

May 24, 2026

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3 min read

The Dispatch: May 18 – May 24

From our week in LA with On, to Oura filing for IPO, Strava rebuilding strength, the back-to-back Beer Mile Champion, and more — here's everything you may have missed this week.

Scott Baldwin
Scott Baldwin
The Dispatch: May 11 – May 17

May 17, 2026

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2 min read

The Dispatch: May 11 – May 17

From the real science behind sleep debt, to TRT and women; the 10 sweatiest cities for athletes to train in and new gadgets from Garmin, COROS and more — here's everything you may have missed this week.

Scott Baldwin
Scott Baldwin

News

The Dispatch: April 20–25

Apr 26, 2026

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4 min read

The Dispatch: April 20–25

From Ironman Texas lessons to lung health breakthroughs, a COROS double-drop, and the data telling the real story about U.S. bike infrastructure — here's everything you may have missed this week.

Scott Baldwin
Scott Baldwin

Announcements

Meet the Climatic L Max. Is Daily Lung Health the Next Frontier in Performance?

Apr 21, 2026

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3 min read

Meet the Climatic L Max. Is Daily Lung Health the Next Frontier in Performance?

Breathing Has Always Been Free. Now There's a $55/Month Device to Make It Stronger.

Scott Baldwin
Scott Baldwin
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